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Channels help you organize your Helo account into separate sending environments — with dedicated stats, dedicated reputation, and dedicated controls. Channels come in handy when you:
  • Are a platform sender and need to separate email sending for different customers
  • Need to create testing environments (we call these Sandbox Channels)
  • Want to separate different types of emails you’re sending (for example to view aggregated stats)
  • Or really any use cases that make you want to create dedicated sending environments.

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Creating a Channel

When creating a new Channel, you’ll be asked to choose a name and a Channel type:
  • Live — for production sending
  • Sandbox — for testing
You can always make changes to your Channel details later. To do that, select the Channel you’d like to update and change its type in the Channel Settings. The Channel settings are also where you can decide whether you’d like to enable open or click tracking for any messages sent via this Channel. You can also create a Channel programmatically using the Channels API.

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Deliverability alerts

Helo monitors deliverability for each of your Channels. When bounce rates or spam complaint rates exceed safe thresholds, Helo generates an alert. Alerts have two severity levels: Bounce rate alerts: Spam rate alerts: These thresholds reflect industry standards set by major inbox providers (Gmail, Yahoo) for acceptable sending behavior. Consistently exceeding them risks inbox placement, domain/IP reputation damage, and may trigger account or Channel suspension.